Behavioral Analysis: Why Do Retailers Need a Chief Psychology Officer?
Zana Busby, Business Psychologist, Speaker & Author, Retail Reflections
Knowing your customers and having a real understanding of the ever-evolving behaviors is key for every retail organization. At the heart of the digital transformation, retailers have adapted to technology, using the vast amounts of user-generated data to guide business decisions and innovation. However, human behavior is complex and nuanced and data can only provide a part of the story. In addition to that, it is more important than ever to understand your employees and meet their needs. By involving a professional who knows about behaviors, attitudes, and brain processes, nearly all business processes can be improved and optimized.
Join a psychologist in this session to explore consumer and employee behaviors based on cognitive-behavioral science. Learn more about how retailers can create a real understanding of how customers behave and how to create a workplace where people want to stay.
- What have been the drivers leading to the creation of the CPO role?
- How can the application of behavioral science help retailers identify business goals and challenges?
- How can one better understand physiological needs to ensure employee well-being?