As the auto industry is going through the disruptive digital transformation and revolutionizing customer experience, what can you expect to happen to the entire automotive ecosystem, say, in the next ten years?
Obviously, the generational change in use of mobility – quest for much more personalized, digitized and convenient driving – will lead to business model innovation and new market niches auto manufacturers. Embedding upgradable software in the vehicles from tech giants the likes of Microsoft, Google and Apple will also push the frontiers of the industry even further turning the car of the future into a “computer on wheels”.
In this episode, you will learn about the major technological developments coming down the road to open up new opportunities for the key players of the industry. Particularly, our world class speakers will share what it takes to introduce your customers to a driving experience that has never existed before with a special focus on electric, autonomous and connected vehicles while keeping the DNA of your brand intact.
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