Mission Impossible: Finding Balance Between Customer Expectations of Sustainability and Fast Shopping
Andreas Streubig, SVP Global Corporate Responsibility & Legal Affairs, Hugo Boss, Germany
Joanna Hummel, General Manager Northern Europe, Zalando, Sweden
Jori Ebskamp, CSR & Sustainability Lead, Bol.com, Netherlands
Understanding customers and their expectations is never black and white. Sustainability, zero waste and circularity have become important for retailers as customers are more informed than ever, subsequently increasing the demand for transparency. On the other hand, retailers must meet other demands from customers such as ensuring affordable prices, fast deliveries, and free returns. The prevailing sentiment is that customers are willing to pay more for sustainable products and brands, but what are they willing to sacrifice?
Join our sustainability experts in this panel discussion to learn more about customer expectations in terms of sustainability, personalization, and service level, as well as communication strategies to create transparency.