Tech X Retail: Unleashing the Power of Emerging Technologies to Meet the Next-Gen Customer

3rd May 2022, 13:00 – 14:30 CET

For every moment that passes, the world of retail steadily shifts beneath your feet. The recent advances in technology and data-driven insights have reshaped many industries and will continue to change the business landscape moving forward. Retail is no exception and retailers are undergoing a significant transformation brought on by technological advancements. Technology-driven innovations, such as personalized recommendations, one-click ordering, and digital tools, are redefining shopping and displacing many traditional brick-and-mortar retailers.

Where should retailers direct their focus when it comes to incorporating customer data and advanced technologies in 2022 and beyond? With recent advances in technology and digital tools, you need to choose the technology most suitable for your business. If you are looking to take the next step in creating next-level customer experiences with emerging technology, do not miss out on this 90-Minute Retail Insight!

Hosted by:

Frank Schuil
CEO & Co-Founder, Safello, Sweden

Paolo Cinelli
Chief Information & Digital Officer, IKEA KSA & Bahrain (Al Sulaiman Group), Saudi Arabia

Alex Genov
Head of Customer Experience Research, Zappos, USA

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Digital Currency in Retail: Embracing a Modern Payment Method to Meet the Customer of Today
Frank Schuli, CEO & Co-Founder, Safello, Sweden

With the continued surge of digital currency, retailers have begun to adapt in order to accommodate the subsequent shift in the customers' preferred payment methods. More retailers around the world are starting to accept cryptocurrency as a payment method in physical stores as well as on e-commerce platforms with the aim to offer customers increased flexibility.
Play n' Pay: Gamify Your Store into an Experience Hub to Engage Customers & Boost Loyalty
Paolo Cinelli, Chief Information & Digital Officer, IKEA KSA & Bahrain (Al Sulaiman Group), Saudi Arabia

With technology as an ally, innovation is transforming the traditional retail experience. When done right, Retail Gamification has the ability to drive new and returning customers to brick-and-mortar stores by making shopping fun. By utilizing interactive in-store elements, retailers can create customer experiences beyond the traditional store in order to increase engagement with the tech-savvy customer.

  • Giving customers a reason to visit your store
  • Meeting higher expectations & creating experiences
  • Boosting sales & enhance brand awareness
Using CX Data to Transform Retailers’ Personalization and Digital Journeys
Alex Genov, Head of Customer Experience Research Zappos, USA

Many retailers have too much data but failed to capture the value and use it to their competitive advantage due to its extreme complexity. We will take a holistic approach and examine the role of customer data in supporting the customer journey. The session will cover the following talking points:

  • Leveraging technology that centralizes data to identify patterns, issues and opportunities
  • How to manage customers’ data and best utilize it?
  • How to strategically assess customers’ data and develop a 360-degree view of the customer?


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