Micaela Seemann Monteiro Chief Medical Officer for Digital Transformation, CUF

In a post-pandemic future, patients will continue to access care from different settings, encouraging healthcare organizations to meet patients where they are, with personalized services that suit their needs and preferences. Traditional healthcare organizations launched digital services during the pandemic but aren’t fully committing to the transformation required to deliver care exactly how consumers want it.

As patients increasingly demand more flexibility and accessibility, care delivery competitors are stepping in to meet their needs whereas traditional providers lack the resources to do the same. Therefore, competition from health insurance, retail, and technology companies is a growing concern for hospitals and health systems.

During this Executive Insights, Micaela Seemann Monteiro will elaborate on how healthcare leaders could respond to this change. She will dive deeper on:

• What is the vision of healthcare?
• How to position and distinguish yourself from other organizations?
• How to choose a sustainable business model that is future-proof?